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1. Network offline ...

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft.\rYou wrote you article or book in seclusion. You submitted\rit to an editor or publisher and prayed it would be\rpublished.

Along ...

You¡¯ve convinced me that I want to sign up for your
newsletter. Now that I¡¯m ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait... what are you asking for? If you¡¯re asking for
more tha ...

I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind though ...

What¡¯s the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it?

Spam threatens to choke the communication channels promising global freed ...

What makes your ezine hot stuff? With literally thousands of\rezines online today, how can yours stand out or is it doomed to\rstay in the junk mail folders??

The first thing to think about is, what is your ezine about? Do\ryou have a clue? ...

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outs ...

A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring.

But my mind fought the idea of upgrading my own. "M ...

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. ...

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.

One name briefly caught my eye: "Jeff ...

Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret ¡ª you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's r ...

Are you doing "the bounce"?

No, it's not a new hip-hop dance.

A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You've probably gotten bounces on your own per ...

While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is fol ...

I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

What do the ones I love have in common?

They feel like they come from a REAL person. These ...