Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While sometimes you'll ha ...

During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I' ...

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file ...

While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?

Print this out and check those you already do, and note those you should "get a move on."

1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience ...

If my in-box is any indication, most of the business world is hot on e-newsletters. I receive half a dozen every day. Some are thinly masked advertisements; most, however, provide some degree of valuable information.

E-newsletters provide ...

I¡¯m working on a report for a company that puts out a newsletter on a monthly basis.

Their open rate and clickthrough rate are somewhat above industry averages. But I still wonder if they could do better.

Here¡¯s what¡¯s happening. Their ...

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original

G ...

If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine.

...

Do you place back-issues of your Newsletter onyour website?

There are two good reasons why you should:

(1) It shows potential subscribers that you'reserious about your Newsletter

(2) Newsletters are rich in keywords, so it'sa ver ...

1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:

++++++------~~~~~~\\\......======******

This confuses the reader and makes your Ezin ...

The very name CGI used to send chills up my spine. Foryears I put it in the 'too-hard-basket'. But like mostthings in life, CGI is not as scary as it seems. Ifyou have a cgi directory on your website and you knowhow to FTP files, chances are you c ...

About a year ago I wrote an article titled 'Winning\rThe War On Sp^m'. Unfortunately, the war on sp^m is\rnot being won at all.

In fact, the problem is now so serious that sp^m is\rshaping up to be the greatest threat to online\rmarketing.

You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, ...

After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.

You need to attract subscribers. There ar ...