You visited a great website some time ago that had some fantastic\rinformation on it. It is not easily found in search engines\rresults so you decide to type the domain name into your favorite\rbrowser. The problem is that the url spells out something like\rkeyword-keyword-keyword-keyword-keyword.com.

Does that sound ethical to you? It maybe helpful with those\rsearch engine rankings but for many visitors that can be a pain\rin you know what to type out.

For years I worked in an internet caf¨¦ and was surprised to know\rthat many persons can¡¯t type in a hyphen. Instead of finding out\rhow to do it, they just move on to an alternate site hence a loss\rof traffic.

The average computer user can be a lazy fellow indeed. That¡¯s why\rthere are so many keyboard shortcuts. He needs to complete his\rtask as soon as possible.

Ever wonder why the Googles, Yahoos, Amazons and Ebays of the\ronline world are so successful? It¡¯s because there domain name\rplay a significant role in there branding.

There are countless persons logging on for the first time each\rday in search of information that can assist them in the iniation\rprocess. It is imperative that your domain name play a major part\rin creating a bond with your viewers.

For almost four years I marketed a free website that was hosted\ron Geocities. My ¡°domain¡± spelt out Geocities.com/Myname\rwhich made marketing feel like running with an anchor tied to my\rlegs. I can¡¯t even imagine the amount of traffic and credibility\rthat I lost due to that single factor.

Does it work? It can and sometimes it won¡¯t. I believe that\rhaving a domain with too many words in it can be a turnoff just\rlike having a Geocities site. It seems unprofessional for a\rcompany to have a name that contrasts the credibility that they\rare trying to create.

Some domain names are like a cargo train several comportments\rlong. Why? Since some search engines do not give any significance\rto the meta keyword tag, some webmasters fill their domain with\rtheir keywords.

A good domain does not guarantee success as I found out. But a\rmemorable and easy to spell name can be beneficial to both you\rand your visitors. You can have an easier time reaching them and\rthey will have an easier time finding you with a quick type in of\ryour domain.

I think it is best to put your keywords for each page in your\rfile name. That way you, the search engines and your viewers all\rwin.

Copyright ? Nicholas Dixon

*****************************************************\rNicholas Dixon is a Jamaican webmaster, writer and affiliate\rmarketer. Find out how you too can create an online income with our\rlist of highly recommended programs by visiting\rhttp://WWW.Oceanroc.com/affiliate-directory\r*****************************************************