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The Most Profitable Mail Order Business Of Them All
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By Jonathan Street
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THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL
To be rich - to have an endless supply of money for anything andeverything - is the goal of almost every man, woman, and childin the world. More specifically, the people who don't have, butwould like to have, money enough for everything they have alwayswanted, are continually searching form some "secret combination"that will open the doors to unlimited wealth for them.
Sooner or later, these people all turn to mail order sellingand, one way or another, give it a try as a pathway to thefulfillment of all their dreams. And, why not?
They are constantly bombarded with "fabulous get rich quick"opportunity offers in their mail boxes. In just about everymagazine they look at, full page advertisements promisingUTOPIA, just for clipping and sending in the attached coupon,jump out at them.
Each and every one of these opportunity offers seems to promisecomplete fulfillment of the readers "needs, wants, and desires."They all make it sound as if all one has to do is sign up - sendin the small fee - get the details - an explanation of the plan- and almost immediately, their mail boxes will begin tooverflow with letters containing cash, checks and money orders.No big investment - no business knowledge - and no work required.
My friend, all of this is "advertising hype," designed to "leadthe reader into seeing and tasting" the fulfillment of all hisdreams. He's so overwhelmed by "the solution to his wants"offered by the advertisement, that he reads "only what he wantsto read" in these opportunity offers. That's "Top-of-the-line"copywriting, and worth its weight in gold!
Disregarding the obvious "chain letter and envelope stuffingschemes," these opportunity offers for "riches beyond yourwildest dreams," give you one of two money-making plans.
The first is some sort of "book of knowledge" written by someonestrong on typing ability but generally sadly lacking in theexperience of "having done it himself," and/or the ambition toget away form his typewriter long enough to "make his own mint"using the plan he's advising you to follow.
These writers tell you to "knock out" a how-to report aboutsomething that you're an expert on - to run a low-costclassified ad offering it for sale in a national publication -and then to sit back and let the money roll in! The thing is,what does a shipping clerk, an engine lathe operator, or retailsales clerk know that other people will pay money to learn?
Even if one of these people were to come up with a saleablehow-to report, where are they going to get the "expertise" towrite a real order-pulling ad, and which national publication isthe "right one" for him to advertise in. The truth of the matteris that very few, if any - shipping clerks, engine latheoperators or retail clerks - know the first thing about writinghow-to reports, composing classified ads, or placing advertisingin national publications.
In fact, the very idea of undertaking such necessities tosuccessful mail order selling - at the risk of losing a lot of"hard-earned" money - is so frightening to so many people thatthey never get beyond this part of the instruction sheet. Andmost of those that do rely upon what they "think" they knowabout writing how-to reports, composing classified ads, andplacing advertising in national publications - would be muchbetter off, and receive a lot more value for their money, byspending it at their neighborhood church or community center.
The other kind of money-making plan these "dream fulfillment"advertisements offers is a Super Profitable Mail OrderDealership of your own.
You buy the book that explains all the procedures for makingmillions via mail order. Included with your "book of knowledge,"is a camera ready circular advertising this book - the same oneyou send for to make YOU rich - and a dealership instructionsheet.
This beautiful piece of sales copy explains how everyone in allparts of the world is just waiting for the chance to buy a copyof this book - after all - you were eager to buy it, weren'tyou? Thus, the instruction sheet goes on to explain, all you'vegot to do is either order a supply of these circulars, or thesame thousand names.
We generate orders - get our names - through a number ofdifferent methods. By far, most of our names come from theadvertisement below, which is run on a regular basis in a numberof national publications.
FREE! All-new home-based money-making opportunity! Send SASE to:
Of late, this small classified ad has been generating betterthan 4,000 names per month for us. The report we send out is asimple one-page instruction sheet explaining how anyone can makeextra money by saving, and selling, his in-coming mail. Alongwith each of these reports we send out, we include a copy of ourMoney Tree circular, and our mailing list subscription servicesales letters. In reply to this package, an average of 3 out of4 people send in to get in on the Money Tree Program, and/or ourmailing list subscription service. From there, we just keepright on going by setting these people up as "independentcommission sales people" for our entire list of business successreports and business start-up manuals.
The most important part of a Subscription Mailing List Serviceis to have a good supply of names - a mailing list ready-to-use,organized and on-hand. As mentioned earlier, we feel you'll needat least a basic supply of 10,000 names as a starter-supply.
The next most important ingredient is your subscribersolicitation sales letter. A copy of our current sales letter isincluded at the end of this reports. It pulls very well for us,as I'm sure it will do for you - but the important point here isan example of how to write such a sales letter, and with apattern in front of you, perhaps you can write an even betterone. You must have a sales letter, and with a pattern in frontof you, perhaps you can write an even better one. You must havea sales letter that appeals to the needs of your prospectivebuyer, and at the same time, solves an outstanding problem forhim.
The next thing is to get one of your letters out to all the mailorder sellers you know of, and/or can locate. Set up a businessplan - you will compile a list of 1,000 mail order operators perweek, form incoming mail and advertisements you run across. Listthese names on 3 x 5 cards, and arrange in zip code order sothat you have a record of who you have sent your offer to, andwhen. Continue adding to this file of mail order people. Theneach week, get a thousand sales letters in the mail - 100 or 200letters per week just won't pull in the orders fast enough foryou - 5,000 letters per week, and you'll soon be making $1,000per week, over and above your printing and postage costs!
So, and as a reiteration of what has been stated earlier, thebig-big money in mail order is, always has been, and always willbe made by those people with the "moxie" to supply the mailorder operators with the products and/or materials for them tooperate a by-mail business. After everything has been "tornapart and put back together again," the bottom-line fact remains- The easiest, and most profitable mail order business is amailing list supply business.
Everyone doing business by mail needs a mailing list ofprospects to whom he can send his money-producing offers. Everymail order operator alive, and with the slightest bit ofambition to make money, is constantly on the look-out for sources of fresh names - prospects to whom he can send his offers. Solong as people continue to "sell by mail," there will be ademand for mailing lists!
Look at it mathematically: If you had 100 subscribers to yourmailing list service paying you just $10 per week, you'd begrossing $1,000 per week! Just 10 subscribers will give you $100per week - 20 subscribers, $200 per week - and from t here,you're limited only by your efforts to bring in new subscribers.When we started our service, we sent out 1,000 sales letter thefirst week, and from those first letters, we came up with 25subscribers within 5 days. Needless to say, we have continued tobuild our subscriber list and can truthfully say that thisparticular division of our business is not only the easiest tooperate, but very definitely the most profitable of our entireoperation!
Once you've got your mailing list service established, it's onlynatural that you should "add to it, or have something else to goalong with it that brings in additional money." Keeping thethought in mind, of supplying the needs of people hoping tobecome rich via mail order selling, we think the logical addendaor extra service to a mailing list service is the furnishing of"original business success reports" than can bereprinted/reproduced and sold by your mailing list subscribers!>From there, it's only natural that you become a "businessopportunity book dealer or seller."
Riches beyond your wildest dreams, via mail order, are entirelypossible and waiting for you - provided you have your "finger onthe pulse" of the market, and a business plan that will enableyou to attain total success. Most opportunity offers cost youmoney, a lot of your time, plus work that even a "work-aholic"would shy away from , and they deliver only enough income tokeep you "reaching" for the brass ring, untold frustration andindebtedness.
There are secrets to success in mail order - Number One, anability to analyze and understand the market+ Number Two, theability to select and offer the right product at the right time- Number Three, an ability to write the right advertisement andget it in front of the majority of your potential buyers.
Wishing you the greatest of success in all your money-makingefforts, the only thing left is for you to read over theinstructions as presented herein, get organized with your ownprogram, and start selling it. Everything worthwhile takes alittle bit of time to organize; a little bit of money to get itstarted; and a little bit of work to "push it through to totalsuccess," but of all the money-making possibilities you haveever been offered, this one can definitely be the easiest andmost profitable for you! Take care, and let us hear from you asyou grow.
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