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Increase Your Referrals, Increase Your Marketing Results With
This Little Twist
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By Alan Boyer
[Hits: 25754]
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Whenever you send out your direct marketing next time, send acopy to people you know well, friends, relatives, networkinggroups, chamber members you work with, committee members, tradeassociation members you know personally, but with a littletwist. Send a copy to anyone who knows you well.
If you send them the direct marketing piece it will appear thatyou are marketing to those that are close to you and, sometimes,that just isn't taken well, they feel imposed on. But this time,when you send it, attach a post-it note over it, or paper clip anote and wrap it around the top. Either hand write on thepost-it, or, as I do, I set up my printer to print 4 on an 81/2x11 sheet of paper, cut them out, and attach them to thedirect marketing piece. My signature was scanned in so it lookshand signed.
The note looks a little like this:
Hi John I'm doing a seminar that frequently doubles smallbusinesses. If you know of someone who might benefit fromattending I'd really appreciate you passing this along. ThanksAlan
The marketing brochure stands on its own. I'm just asking if hecan pass it on if he knows of someone.
The typical result is * I get a lot of referrals, the responserate is much higher for this batch, than the others that go outcold. * I am building a reputation, and brand awareness among myfriends, co-workers, and miscellaneous committees I work with.They know what I am doing and are referring business even atother times. And they didn't feel imposed on by my marketing. *Many times my friends and co-workers come for their own benefit.They come freely instead of feeling that I imposed on them withmy marketing.
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