 |
|
Categories |
|
|
|
|
|
|
 |
Your Direct Mail Sales Letters Must Differentiate You
|
| |
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the ...
|
| |
By Alan Sharpe Hits: 17737
|
|
|
Eleven Reasons Donors Stop Responding To Fundraising Letter
Appeals
|
| |
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as ...
|
| |
By Alan Sharpe Hits: 23498
|
|
|
Eight Advantages of Fundraising Letters Over Other Methods
|
| |
1. Personal
Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one "meeting" with ea ...
|
| |
By Alan Sharpe Hits: 3486
|
|
|
Direct Mail Catalogs & Brochures: Write Captions That Sell
|
| |
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My a ...
|
| |
By Alan Sharpe Hits: 8189
|
|
|
Fundraising Letter Envelopes: How To Make Them Irresistible
|
| |
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors in ...
|
| |
By Alan Sharpe Hits: 4043
|
|
|
Fundraising Letters: Where To Find Creative Ideas For Your
Appeals
|
| |
How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive tha ...
|
| |
By Alan Sharpe Hits: 6556
|
|
|
Direct Mail Sales Letters Flow Better With Subheads
|
| |
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can¡¯t just cover the i ...
|
| |
By Alan Sharpe Hits: 7549
|
|
|
Lapsed Donors: How to Write a Fundraising Letter That Wins Them
Back
|
| |
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are f ...
|
| |
By Alan Sharpe Hits: 18196
|
|
|
Four Goals of Every Renewal Fundraising Letter
|
| |
In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of you ...
|
| |
By Alan Sharpe Hits: 8848
|
|
