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Eleven Ideas to Generate More Direct Mail Responses
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Eleven Ideas to Generate More Direct Mail Responses 1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you've written. ...
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By Chris Burns Hits: 18548
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Current Postage Rates
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The Postal Service revenue only comes from the customers that use the postal services. So, this is just a business like all the other businesses. Unfortunately this will also force the Postal Service to frequently raise the current postage r ...
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By Lloyd Lewis Hits: 7453
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Direct Mail Deadlines: How To Use Them Effectively
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Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days ("Order within the next 30 days"), will outpull mailings with no deadline almost every time. But you need to be cautious a ...
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By Alan Sharpe Hits: 27769
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Direct Mail Envelope Tips For Successful B2B Lead Generation
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In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or p ...
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By Alan Sharpe Hits: 27261
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In B2B Direct Mail Lead Generation, Work Backwards
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Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards. Before you write a single line of copy or design a single element of your direct mail package, sit down with the sale ...
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By Alan Sharpe Hits: 21131
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Premiums and Freemiums: Who's Doing What
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This article appeared in the 2005 July/August issue of Subscription Marketing newsletter. Premiums and Freemiums - Who's Doing What? by Shira Linden Just like in the fashion industry, premiums have their hot sellers and their has-beens. Th ...
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By Shira Linden Hits: 2393
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Make Your Fundraising Letters Personal With The Right Pronouns
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How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors. The mistake to avoid is referring to your organization as a faceless organiz ...
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By Alan Sharpe Hits: 9082
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Your Fundraising Annual Appeal Letters Need A Villian
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Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. "Individuals are more prone to respond to a genuine feeling of a ...
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By Alan Sharpe Hits: 3729
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Fundraising Letters Are Easier To Write With AIDA
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Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need ...
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By Alan Sharpe Hits: 20709
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