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Business Postcard Marketing: 35 Ways to Use It
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By Alan Sharpe
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Postcards are an effective way for many business owners andmarketing managers to attract new customers and increase salesfrom existing ones. Postcards are inexpensive to produce andmail. You can produce one in less time than you need for aletter or self-mailer. You can use postcards in dozens of waysto promote your business.
- attract new customers
- generate leads for yoursales force
- generate traffic at your trade showbooth
- drive buyers to your website
- strengthenrelationships with your existing customers
- secure salesappointments with qualified prospects
- announce aspecial offer
- nurture relationships with long-termprospects
- introduce new products and services to yourcustomers
- persuade prospects to try your demo softwareCD
- increase traffic to your retail store
- invite clients to your event
- persuade prospectiveclients to invite you onsite to conduct a needs analysis
- announce the opening of your new business in aneighborhood
- announce a special offer
- win backinactive customers with a special promotion
- publicizeyour new business hours
- announce that you will be inthe area on a certain date
- show that your real estatefirm has listed or sold a home in the reader¡¯sneighbourhood
- remind a customer that her car is due fora service
- announce to clients that you are moving,giving your new address
- survey your clients
- announce the re-opening of your business after renovationsare complete
- distribute a coupon that gives the holdera discount at your store
- announce the opening of a newlocation near your customers and potential customers
- remind customers when the product that you sell (such ashome heating oil) is ready to be replenished
- send afollow-up note after sending a sales letter
- send athank you note
- remind customers of a seasonal deadlinefor ordering
- announce a retirement
- capturenames and addresses of potential customers by asking them tomail back your warranty card
- keep in touch with clientswith a simple ¡°We¡¯re thinking about you¡± message
- introduce a new manager, sales person or customer servicerep
- offer a mystery gift that is redeemed by visitingyour business
- announce that you are going out ofbusiness (may it never happen!)
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