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3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy!
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By Craig Garber
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Yesterday, we took a look at how television has influencedAmerican behavior, and the importance of giving your viewers, orin this case, your prospects... a "break" every once in a whilewhen they're reading your sales letters.
So, without any further ado, here is part one of "5 Ways To GiveYour Prospects A Much-Needed Break!"
1. Make sure you're using sub-headlines throughout your salespitch.
You see, using a sub-headline does three things:
First, it gives your prospects some much-needed eye-relief inbreaking up long-form text.
Let's face it: even when you're reading something you enjoy, ifyou're reading for a long period of time, sometimes your eyesget tired.
Strategically placed sub-headlines give your eyes a bit of a"break" -- I call it "eye-relief".
Second, some people won't read through your entire sales pitch,at least not right away. These folks will skim through yourletter (or your web page), picking up little glimpses of texthere-and-there.
Sub-headlines make sure you're picking up these types of readersas customers or clients, as well as the detailed readers, whowill go line-by-line.
And lastly, sub-heads keep things entertaining and help youemphasize certain points you need to make.
For instance, what if I told you that...
Starting Today... You Will Become Filthy Rich!
See, that's the kind of sub-head you want to use.
Whenever you're using sub-headlines, you want to make them inbold text... centered in the middle of your page horizontally...and you may even want to use a different type of text for them.
I use Arial Black... or Courier 10 BT... and Georgia... just toname a few.
Tomorrow, we'll continue talking about what else you should bedoing to give your prospects a "break" to keep them reading andmoving along down your sales letter, with as little resistanceas possible.
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, righthere at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, thendo the right thing and forward this tip on to them, right NOW!
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