Different people call their Customers by different names. If they don¡¯t have Customers, they have Clients, purchasers, licensees, users, patients, members, franchisees, or buyers. Each of these words carries meaning to those who say them. And t ...

¡°Marketing as a spiritual practice.¡± It sounds contradictory ¨C how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn¡¯t all about struggle, jargon, tricks or gimmicks, spiritua ...

What do your customers experience when they interact with your business? As a mystery shopper, I help businesses see themselves through the eyes of their customers by posing as a typ ...

What I am about to tell you may seem very obvious - you may even say DUH!!! but the fact is, - many company¡¯s forget the 3 R¡¯s of good customer service- Respect your Customer, Take Responsibility for Your Actions and Products and give your Custome ...

What do you do when your client gets mad at you? How do you handle this? An angry client can be one of the biggest time and energy drains on a sales person.

What you should specifically do will obviously depend on what the client is angr ...

A lot of people are constantly thinking about starting their own business. A large majority of these people will choose mail order because of its intrinsic advantages.

Newcomers to the mail order industry normally ask the same types ...

1. Stay in contact with customers on a regular basis. Just
as it is bad news to send out too many emails to customers,
it is just as bad to not stay in contact with them.
Customers don't want to feel abandoned.? So don't.

Here a ...

I'm sorry to disagree with you. As small, honest and legitimate businesses - we have a tendency to place our product ...

Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they¡¯re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, ...

In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of c ...

This article offers five ways to help you deal with angry customers. While the goal of all businesses is to have only happy customers, we also have to be realistic and realize sometimes we are going to anger a customer. Isn¡¯t it? best to know in a ...

Customer Service is a critical factor for keeping your clients coming back and ensuring they¡¯ll refer you to others. Growing your business will be a difficult task at best if you don¡¯t perform, meet and exceed your client¡¯s expectations, and provi ...

Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site.? Your Web site is available on a 24 hour, seven days a week basis.? So it is well worth exploring ways in which your customers can virtual ...

Anyone who knows me knows my favorite fast food restaurant is Chick-fil-A. Aside from the fact their chicken is especially good and I can always get sweet tea, I have a valuable business reason for eating there ¨C they serve up amazing customer se ...

Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different?\r \r Why is ...