A powerful reason for making the switch from using the\runlimited autoresponders that come free with your web \rhosting account to paying a monthly fee for an \rautoresponder service is the building of customer \rrelationships through sequential autoresponders.

Although many web hosts offer unlimited autoresponders, \reach autoresponder is only capable of sending one response. \rBuilding business relationships that will increase your\rsales begins with the use of sequential autoresponders \rfrom a paid autoresponder service.

For example, if you want a copy of this article e-mailed\rto you, an ordinary autoresponder will do the job. But,\rwhat if you want me to send you a seven-part e-mail course?\rAt the end of each autoresponder, I could refer you to the \rnext autoresponder, but having you request all seven \re-mails with just one action makes more sense.

Additionally, marketing experts generally seem to agree \rthat a person needs to be exposed to your message multiple\rtimes before they respond or buy. If someone subscribes\rto your autoresponder because of their interest in a\rsubject, you can then supply them with helpful information \ron a regular basis.

Thus, you establish trust and a relationship with your \rprospective customers. When they trust you, they are\rmore likely to act on your recommendations and buy from\ryou.

This type of relationship is pretty hard to develop with \rjust one e-mail. However, several e-mails from a \rsequential autoresponder will help you to build such trust \ras your prospective customers get to know you over time.

As well, people have so many things clamoring for their\rattention that many just forget about you and your\rproducts and services unless you periodically remind \rthem.

So, by paying a modest monthly fee, you can have unlimited,\rsequential autoresponders working for you. Yes, a paid\rautoresponder service can help increase sales by building\rtrust and business relationships.

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., \rhas been helping clients to earn maximum business profits \rfor over twenty-five years.

For profitable Work at Home Small Business Ideas, visit\rhttp://www.yenommarketinginc.com

To see how autoresponder services can improve your profits, \rvisit http://www.yenommarketinginc.com/autoresponders.html