Let me ask you something.

Do you judge whether you¡¯re going to invest time or money in something based on its name or title, at least, initially?

What about the title of a book, movie, television show, website, play?

Of course, you do. We all do.

That¡¯s one of the reasons you must choose the title of your Internet radio show or podcast with care. A creative, catchy title can significantly impact the number of people who take interest in your project and can serve as a powerful attractor to your programming.

What follows, consequently, are tips for picking a name or title for your show:

First, make sure that your title accurately describes the unique selling proposition (USP)of your show. In other words, what information (or benefits) is your show selling? Embody that in a title. For example, the name of my radio show, the ¡°Secret Information Revealed Show¡± effectively communicates its USP which is as a purveyor of helpful little-known and highly-guarded information.

Second, to the extent possible, your show name should arouse curiosity. What does this mean? It should naturally trigger questions in the mind of your potential audience. The Secret Information Revealed Show is another great example of a name that accomplishes this. Arousing curiosity serves to draw your potential audience in ¨C to give you and your show a try. But here¡¯s the rub: the name or title should also be suggestive of answers to the questions that the title brings to mind, hence my use of the word ¡°REVEALED¡± in my show title.

Third, don¡¯t forget that your show is Internet based, consequently, when considering possible show names make sure that the domain name is available. Thus, come up with as many name alternatives as possible until you find one that is available. Further, in my opinion, you should always get a ¡°.com¡± address versus any other extension. However, if you have come up with a killer name and its only available in ¡°.net¡± go ahead and snag it.

Parting words: whatever name or show title you choose it should have but one aim, bringing in new audience. While your show content will determine who comes back for future shows, your show name will help hook them in the first instance.

Copyright 2006

Daniel Hall, is the host of the Internet radio show, Secret Information Revealed, where he interviews both well-known gurus and little-known masters and gets them to share their tricks of the trade so audience members can get ahead, make more money and live more abundant, loving lives. You can listen to the current show free by opting-in at http://www.SecretInformationRevealed.com/

Daniel is also author of the hugely popular and critically acclaimed e-book, ¡°Speak on Cruise Ships: Eight Easy Steps to a Lifetime of Free Cruises¡± Get details and a free 6-part video e-course at http://www.SpeakersCruiseFree.com/

Daniel¡¯s newest project is his upcoming book (and future bestseller) ¡°The Ultimate Guide to Second Chances: Legal Ways to Erase or Hide Your Criminal Background¡± Get the skinny at http://www.UltimateSecondChance.com/